Physicians Formula has no chill, and launched so many new products at once that they might just have given me whiplash. I gave you a major sneak peek a couple months ago with their Healthy Lip Liquid Lipsticks, which were big winners in my book. They quickly became some of my favorites for fall… but may have to share the spotlight now that The Healthy Foundation is available.
Before we continue, I need to say this: This post is currently missing the 4 deepest shades (shown above) in the collection, which are in the mail to me as you read this. I will be adding those swatches as soon as humanly possible once they arrive in my mailbox. I think this is important because one of the biggest criticisms you hear about Physicians Formula is their lack of shades for deep skin tones. I feel like their opening range of The Healthy Foundation shades is an answer to that, as there are a total of 16– from pretty pale to the darkest I’ve ever seen the brand venture into. I think it’s a great step in the right direction and hope they continue with this effort. They’ve already released two darker shades of the Butter Bronzer as well!
Alright, back to the review.
The Healthy Foundation is a long-wearing and buildable foundation with all sorts of good-for-your-skin ingredients in the formula. With a brightening complex and hyaluronic acid, it’s supposed to improve the appearance of skin tone. Vitamins A, C & E help hydrate and nourish, while SPF 20 protects from the rays.
The first thing I enjoyed about this foundation was the packaging. The bottle is incredibly sleek and looks luxe. I was also really excited to find the soft wand applicator attached to the cap. We’re seeing this a little more frequently in drugstore foundations now, with what’s similar to a really big lipgloss applicator: a soft pointed tip with a product reservoir to help pick up and dispense product on the face.
I did a little of preliminary swatching to find the right shade for me. The range is labelled like so:
First, there’s a letter indicating skin tone:
L for Light
M for Medium
D for Dark
Dp for Deep
Then, another letter indicating undertone:
C for Cool
W for Warm
N for Neutral
Then, a number indicating the order of the shade within its skin tone category: 1, 2, 3 or 4
Here’s the tricky thing: this foundation oxidizes. The photo above shows the same shade at two points of application. The top swatch is after about two minutes of drying. The bottom swatch is when it’s freshly applied. You can see that it ends up drying down significantly darker… however, the final shade looks very similar to what you see on the bottle.
Coverage is buildable with this foundation, teetering the border of medium/full. As you can see in the before photo, I have some pretty bad blemishes (thanks hormones!) that are super red and irritated right now. With a few layers, I felt like they were VERY well covered but I could still see faint discoloration coming through. Above, the only product I’ve applied is the foundation. Later I did another test with color correcting concealer which really made all the difference.
The finish is probably my favorite on the drugstore level. It has an incredibly natural demi-matte look. You get a soft radiance, but it doesn’t even come close to reaching dewy territory. I have a few serious dry patches that the foundation catches after it dries down, but otherwise I can see this foundation working on most skin types.
I got more than 9 hours of solid wear time out of this foundation before I started to see those prominent blemishes show through. That’s pretty damn great if you ask me. Again, using color correcting concealer definitely helped the longevity of the coverage. Other face products like blush, bronzer and highlight all apply very smoothly on top and stay that way throughout the day. I often find some liquid foundations breaking up my powder products as hours pass, but not with this one.
At $14.99, I’m very happy with every aspect of this foundation. It’s competitive in terms of drugstore foundation pricing at the moment, with some features that definitely make it a great every-day choice.
You can find The Healthy Foundation now on the brand’s website and in drugstores nationwide over the next few months.
What do you think of Physicians Formula’s new launches?